Interview to Alessandro Mazzon, Project Financing Manager and Marco Garilli, Innovation Expert at Electrolux and responsible for the PLAST2bCLEANED formulation for an end user application.
Q: How is Electrolux participating in the PLAST2bCLEANED project?
A: Electrolux is the sustainability leader in the appliance industry and this leadership must be constantly strengthened through innovative solutions that go beyond consolidated practices and developments. The use of recycled plastics from Waste Electrical and Electronic Equipment (WEEE), which today is limited due to the presence of harmful substances, represents a challenging opportunity to make the company’s business completely circular.
PLAST2bCLEANED project allows Electrolux to investigate this topic and to validate the applicability of developing solutions as industrial end-user. For these reasons, in the project, Electrolux is not only committed to proposing possible applications of recycled materials in the white goods sector but also aims to share its experience in plastics and related industrial processes, to get prototype appliances that, in some components, will adopt the recycled plastics obtained by PLAST2bCLEANED recovering process.
Q: Which applications and benefits are expected to get at an industrial level?
A: Electrolux’s ambition is to replace, in its products, virgin materials with recycled materials and increase their usage of 20,000 tonnes annually in order to propose to the market appliances with a significant reduction of the environmental impact from their life cycle perspective. Use of recycled plastics, and in particular those coming from WEEE, is a great opportunity to communicate to consumers the company efforts of making better use of resources and of running its business in an environmentally-friendly way, as well as to make them aware that they can also contribute to saving the planet when buying Electrolux products. Moreover, those plastics are not only recycled but also cleaned from hazardous substances, i.e. flame retardants, that give these materials an added value for strategic applications in the sector.